I created this trend forecasting and branding project for Global Brands Group. The project illustrates trend and brand appropriate creative direction for Kenneth Cole, Ellen Tracy, Bebe and Buffalo. The goal was to drive newness and relevancy while maintaining brand integrity. Informed by Pre-Spring 2017 runway shows, google trends and social media trends.
I created this trend forecast for Bebe and Buffalo jeans and shared with design teams. The project interprets 5 key trends for each brand and reports additional trends in color, silhouette, embellishments and other details informed by Spring 2017 runway shows, google trends and trends in social media.
I worked with the Buffalo design team and VP of design to create a brand book outlining the core DNA of the brand, including the customer and look, color direction and key graphic elements.
I created Holiday concept for Bebe including stories, prints and embellishments for October and November deliveries that were consistent between full-price and off-price lines but differentiated for respective distribution channels.
I created fall Bebe concept including color, prints, silhouettes and details for the first line of licensed product for full-price distribution channels.
Home practice has a friendly, warm, non-clinical feel that is reflected through deliverables—website, custom illustrations, stationary, logo, business cards, pamphlets and flyers. Created unique brand story and copy for website and promotional materials. Website design for brickhousechiropractic.com
ChiroLoft is a marketing company that provides patient educational materials.
Wellness for All Foundation is a 501(c)(3) non-profit organization committed to the education and social development of underprivileged children in Ouanaminthe, Haiti. All deliverables have a scholastic feel. A tranquil blue evokes connection, wellness, order and peace.
Doctors Speak Wellness is an organization of speakers on the topics of health and wellness.
Website design for doctorsspeakwellness.com
Custom graphics and layout design for visual presentations to accompany educational lectures for Doctors Speak Wellness.