amiko simonetti
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Concept

I help grow dynamic brands through seasonal concepts that are trend and brand relevant. Through trend, color, print, trim, and embellishment research, I create unique and exciting stories. The below project is Fall and Holiday color and print strategy for Bebe.

 

 

August

Season: Fall
Theme: Chic comfort
Silhouette: Oversized kimonos paired back to bodycon pieces
Color story: Fresh and feminine but subdued with grey tints
Prints: Tossed floral and abstract leopard print
Embellishments: Linear floral thread embroidery
Novelty: Glitter to add a bit of glam

 
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Silky kimonos are paired back to leggings for an athleisure look. Lace, mesh, and satin are combined for a novel multimedia affect.

 
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September

Season: Fall
Theme: Sexy sport
Silhouette: Tracksuits and bodysuits
Color story: Jewel tones set against deep sea neutrals
Prints: Underwater abstract and snakeskin prints
Embellishments: Heat-set zebra rhinestone embellishments for a bit of sparkle
Novelty: Rich textures like velvet and lace. High shine D-rings and chains

 
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Below is a mini collection designed to illustrate how the colors, prints, and silhouettes flow together.

 
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From a trend and branding perspective, lace, ruffles, sheer fabric, and statement sleeves were important elements to register.

 
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October

Season: Holiday
Theme: Cozy elegance
Silhouette: Lace bodysuits, soft toned suiting, teddy sweats
Color story: Sandy neutrals
Prints: Muted leopard
Embellishments: Novelty lace
Novelty: Subtle metallics and lurex chiffons

 
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Photo of color and fabric research

Photo of color and fabric research

Graphic leopard I created for Bebe

Graphic leopard I created for Bebe

 

 

November

Season: Holiday
Theme: Plush and festive
Silhouette: Colorful lace blouses, new plaids, and novelty leggings
Color story: Saturated scarlet and cobalt blues mixed with heathered greys
Prints: Burnout animal prints
Embellishments: Gems and stones
Novelty: Metallic lurex and velvet fabrics

 
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Photo of color and fabric research

Photo of color and fabric research

Gem and thread embroidery artwork I created for Bebe

Gem and thread embroidery artwork I created for Bebe